Current:Home > MarketsGen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -Streamline Finance
Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
View
Date:2025-04-16 02:17:10
We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (6)
Related
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Stepmom charged after 5-year-old girl’s body is recovered from Indiana river
- Demand for food delivery has skyrocketed. So have complaints about some drivers
- Manhattan district attorney agrees to testify in Congress, but likely not until Trump is sentenced
- The 'Rebel Ridge' trailer is here: Get an exclusive first look at Netflix movie
- How this Maryland pastor ended up leading one of the fastest-growing churches in the nation
- YouTuber charged in video showing women shooting fireworks at Lamborghini from helicopter
- Best Summer Reads: Books You Read on Vacation (Or Anywhere Else You Might Go)
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Gabourey Sidibe Shares the Special Meanings Behind Her Twin Babies' Names
Ranking
- NCAA hits former Michigan coach Jim Harbaugh with suspension, show-cause for recruiting violations
- Chiefs' BJ Thompson 'alert, awake' after suffering seizure and going into cardiac arrest
- Ariana Grande's The Boy Is Mine Video Features Cameos From Brandy, Monica and More
- Captain Sandy Yawn's Pride Month Message Will Help LGBTQIA+ Fans Navigate Rough Waters
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Tom Cruise and Katie Holmes' Daughter Suri Reveals Her College Plans
- Billy Ray Cyrus Shares Message to Miley Cyrus Amid Alleged Family Rift
- E! Readers Can’t Get Enough of This Red Light Mask That Makes Your Skin Glow: Get It Now
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Looking for a local shop on National Donut Day? We mapped Yelp's best shops in each state
French Open women's singles final: Date, start time, TV channel and more to know
Shark spits out spiky land-loving creature in front of shocked scientists in Australia
Michigan lawmaker who was arrested in June loses reelection bid in Republican primary
26 migrants found in big money human smuggling operation near San Antonio
Real-world mileage standard for new vehicles rising to 38 mpg in 2031 under new Biden rule
Relatives of inmates who died in Wisconsin prison shocked guards weren’t charged in their cases