Current:Home > ScamsBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Streamline Finance
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-13 06:00:09
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (599)
Related
- RFK Jr. grilled again about moving to California while listing New York address on ballot petition
- This opera singer lost his voice after spinal surgery. Then he met someone who changed his life.
- Global Shipping Inches Forward on Heavy Fuel Oil Ban in Arctic
- Jennifer Lopez Details Her Kids' Difficult Journey Growing Up With Famous Parents
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Dear Life Kit: My husband is living under COVID lockdown. I'm ready to move on
- Elle Fanning's Fairytale Look at Cannes Film Festival 2023 Came Courtesy of Drugstore Makeup
- Ulta's New The Little Mermaid Collection Has the Cutest Beauty Gadgets & Gizmos
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- In Charleston, S.C., Politics and Budgets Get in the Way of Cutting Carbon Emissions
Ranking
- Elon Musk’s Daughter Vivian Calls Him “Absolutely Pathetic” and a “Serial Adulterer”
- And Just Like That... Season 2 Has a Premiere Date
- Beyond Drought: 7 States Rebalance Their Colorado River Use as Global Warming Dries the Region
- Beyond Drought: 7 States Rebalance Their Colorado River Use as Global Warming Dries the Region
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- The Truth Behind Paige DeSorbo and Craig Conover's Confusing AF Fight on Summer House
- Clean Economy Jobs Grow in Most Major U.S. Cities, Study Reveals
- DOE Explores a New Frontier In Quest for Cheaper Solar Panels
Recommendation
Carolinas bracing for second landfall from Tropical Storm Debby: Live updates
Selena Gomez Is Serving Up 2 New TV Series: All the Delicious Details
Trump Makes Nary a Mention of ‘Climate Change,’ Touting America’s Fossil Fuel Future
Prince Harry and Meghan Markle Involved in Near Catastrophic 2-Hour Car Chase With Paparazzi
Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
In Charleston, S.C., Politics and Budgets Get in the Way of Cutting Carbon Emissions
Houston Lures Clean Energy Companies Seeking New Home Base
Actor Bruce Willis has frontotemporal dementia. Here's what to know about the disease